For Norfolk heating engineers
Marketing built for Norfolk heating engineers.
Not for everyone else.
Lead generation, websites, and AI automation for gas, oil, and heat-pump installers across Norwich, the coast, and the inland patches. Month-to-month, seven-day exit, refund if you get zero qualified leads in your first thirty days.
We work with Gas Safe, OFTEC, and F-Gas registered engineers across Norfolk. No setup fee if we can't see a clear path to leads inside ninety days.
Why national agencies don't get heating
A generalist agency in Bristol or Manchester running ads for a Cromer-based engineer is guessing. They don't know that the Broads and North Norfolk are heavy on oil-fired systems, that Norwich terraces are still largely on mains gas, or that the older stock off the gas grid is where the heat-pump and BUS-grant conversations actually land.
They also miss the seasonality. Heating-engineer demand peaks October to February and falls off a cliff from May. Ad inventory is roughly forty percent cheaper in May than in November, and homeowners planning ahead convert better than panic-buyers in January. A campaign built around the calendar — replacement boilers in spring, heat pumps in summer, breakdown cover in autumn — beats a flat year-round spend.
A heating-engineer campaign that runs the same in May as it does in November is leaving money on the table both months.
Norfolk is also a referral-heavy county. Word-of-mouth still dominates, which means your site's job isn't to be discovered cold — it's to close a homeowner who already heard your name at the school gate. That's a different brief from "rank for boiler install London". And it's the brief we actually work to.
What we see on heating-engineer sites
Six gaps we find on almost every Norfolk heating-engineer site we audit. Fixable in a week. Worth doing before you spend on ads.
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Gas Safe badge — no number
We see this on most Norfolk heating-engineer sites. A Gas Safe logo sits in the footer, but the seven-digit registration number is missing. Gas Safe themselves recommend displaying it. Without it, the badge is decoration, and a cold-traffic visitor has no way to verify you in thirty seconds.
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OFTEC and F-Gas treated the same way
If you do oil-fired boilers in the Broads or North Norfolk, your OFTEC number should be on every page. Same for F-Gas if you're touching heat pumps. A logo without a number tells a buyer nothing — and tells Google nothing about your local authority.
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Mobile number with no landline
A 07 number on its own reads as one-man-band to a homeowner spending four grand on a boiler. A landline — even a forwarded VoIP — softens that read. We've seen sites convert better simply by adding a 01603 or 01263 number above the mobile.
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No street address, just a town
"Based in Norwich" or "covering Fakenham" isn't a local-SEO signal. Google wants a postal address, even if it's a home office. So do buyers. A missing address line is one of the biggest trust drops on a heating-engineer site.
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Reviews exist, but aren't shown
Most Norfolk heating engineers have a healthy Google review profile and never put the count or star average on the site itself. The visitor doesn't go and find it — they bounce to the next result. A simple rating block, refreshed monthly, moves conversion noticeably.
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No published pricing or anchor
You don't have to give a fixed quote. But a homeowner comparing three engineers will pick the one that says "boiler swaps from £1,950" over the two who say "call for a quote". An anchor price filters time-wasters and pulls serious buyers forward.
What we'd build for you
Three services, anchored to heating-engineer work. Take one, or take the lot.
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Lead generation
Boiler, heat-pump, and breakdown enquiries in your phone within fourteen days.
Google and Meta ads aimed at Norfolk postcodes, a landing page that mirrors how homeowners actually shop (registration numbers visible, anchor prices, review count), a qualifying form that filters renters and tyre-kickers, and SMS routing to your phone so the lead arrives while you're still on the roof. Plain-English Friday report.
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Website
Five pages, built to convert, live in fourteen days.
Hand-built on our own infrastructure. Gas Safe / OFTEC / F-Gas numbers prominent (not just badges), service-area pages for Norwich, Cromer, Fakenham, Dereham, Thetford and Diss, a lead form wired to your inbox, mobile PageSpeed above 90. No template lock-in, no platform fees, cancel anytime.
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AI automation
Stop losing money when you can't pick up the phone.
Missed-call text-back for when you're under a floor at 3pm. Review-request automation that nudges every job to leave a Google review. A quoting workflow that pulls boiler model + property size into a draft estimate. Scoped to your business — no per-message surprise fees.
Common questions
- What kind of leads can I expect?
- Homeowners in Norfolk searching for boiler installs, replacements, breakdown cover, power-flushes, or heat-pump quotes. We filter renters and out-of-area enquiries before they reach you. We don't promise a specific number — anyone who does is guessing. We do guarantee a full refund of the management fee if you get zero qualified leads in the first thirty days.
- Do you only work in Norfolk?
- Yes. Every client we take on is within an hour of Norwich. That means we know which directories convert here, when demand peaks on the coast versus inland, and which search terms North Norfolk homeowners actually use. A Bristol-based generalist agency can't build that knowledge in for you.
- What's the counter-seasonal angle?
- Most Norfolk heating engineers are in a feast-or-famine cycle — mad rush October to February, dead from May to August. Ad inventory is roughly forty percent cheaper in May than in November, and homeowners planning ahead actually convert better. We help you fill the summer trough with replacement-boiler work and heat-pump enquiries.
- What about the BUS grant for heat pumps?
- The Boiler Upgrade Scheme runs £7,500 grants through Ofgem for air-source heat-pump installs. Most engineer sites we audit barely mention it. If you're MCS-certified and F-Gas registered, the grant is a strong angle for ads aimed at older Norfolk homes off the gas grid. We build the campaign and the landing copy around it.
- Do you work with sole traders or only limited companies?
- Both. Most Norfolk heating engineers are one-to-five people — sole traders, partnerships, or small Ltds. The work is the same. We don't charge differently based on company structure.
- What if it doesn't work?
- Zero qualified leads in the first thirty days, the management fee is refunded in full. Beyond that, it's month-to-month with seven days' notice — you can stop any time without a conversation about contracts.
Get a free audit
Send your site address and the type of work you want more of — boiler swaps, heat pumps, breakdowns, commercial. We'll send back two or three specific things we'd change this week. No call required, no pitch attached.