Norfolk digital marketing
Marketing built for Norfolk businesses.
Not London averages.
We build lead-generation systems, conversion-focused websites, and practical AI automation for small businesses across Norfolk — Norwich, Great Yarmouth, King's Lynn, the coast, and every town in between. Month-to-month. Seven-day exit. Refund if you get zero qualified leads in the first thirty days.
One Norfolk-only agency, three services, no twelve-month lock-in and no guaranteed-lead fiction.
Why a Norfolk agency, not a London one
A national agency optimises for national averages. A Norfolk agency optimises for Norfolk. Those aren't the same thing, and the difference shows up on your invoice and in your inbox.
Demand here doesn't follow the UK curve. The coast wakes up in March and goes quiet in October. Trades and home-services peak through spring and summer; accountants and bookkeepers peak in late autumn and January. Tourism-adjacent businesses around the Broads and the north coast run a different calendar to a Norwich city-centre restaurant. A campaign tuned to a national average quietly overspends in the wrong months and underspends in the right ones.
Local knowledge isn't a marketing line. It's the difference between a campaign that compounds and one that resets every quarter.
Service-area logistics matter too. Some Norfolk businesses can cover the whole county — others realistically work Norwich plus a thirty-minute radius. Ads pointed at the wrong postcodes burn cash; ads pointed at the right ones produce enquiries the team can actually attend. Same budget, different outcome.
And the channels behave differently. The directories that convert in Norfolk are not the ones that rank nationally. Google Business Profile, a handful of trade-specific local sites, and word-of-mouth referrals from Norwich neighbourhoods do more work here than a generic SEO retainer. We know which is which because we run campaigns here, every week, only here.
Based in Norwich · Norfolk-only
What we see on Norfolk SMB sites
Six recurring patterns that cost local businesses enquiries every week. None of them need a rebuild — most are a half-day fix.
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Mobile pages that punish thumbs
Most Norfolk SMB sites still serve a desktop layout in a phone-sized frame. Tap targets too small, contact form three scrolls down, phone number not click-to-call. Sixty to seventy percent of local searches happen on a phone — losing those is losing the business.
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No clear service area
A garden centre near Wymondham, a mobile valeter covering King's Lynn to Dereham, an accountant in Diss — all three lose leads when the site doesn't say plainly where they work. Google can't rank what you don't tell it.
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Reviews hidden, not shown
Plenty of Norfolk businesses have fifty or a hundred Google reviews and not one of them on the website. The trust is sitting in a maps listing instead of on the page where the decision is made.
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No structured data, no rich result
Local business schema, FAQ schema, review schema — these are how Google understands a Norfolk site versus a national one. Most local sites ship none of it. The competitors who do, win the listing.
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Ad spend with no landing page
Google Ads pointing at a homepage built for browsers, not buyers. The click cost is the same. The conversion rate is a third. The fix is one well-built page per campaign — not a bigger budget.
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No follow-up when a lead goes cold
A form gets filled at 9pm, an email pings into an inbox already buried, the prospect hires whoever replied first. Missed-call text-back and automated follow-up close that gap without a person watching the inbox.
What we'd build for you
Three services. Each one stands alone, or stack them — the ad spend feeds the website, the website feeds the automation, the automation feeds the next month.
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Lead generation
Trackable enquiries from Norfolk buyers, fast.
Google or Meta ads, a single conversion page written for the offer, a qualifying form that filters time-wasters, and SMS routing so the enquiry hits your phone within seconds. Weekly Friday email with the numbers — spend, leads, cost per lead. No agency dashboard logins required.
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Websites
A five-page site built to turn visitors into enquiries.
Hand-built on our own infrastructure. Mobile PageSpeed above 90, click-to-call header, service-area copy, reviews on the page, local schema baked in. Suitable for estate agents, accountants, restaurants, garden centres, B2B service firms — any Norfolk business that needs the site to actually do its job.
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AI automation
Quiet workflows that stop revenue leaking out the side.
Missed-call text-back so the after-hours enquiry doesn't go to the next firm in the list. Review-request automation so the Google profile keeps building. Inbox triage, quote follow-ups, booking reminders — scoped to what your business actually does, then quoted before you commit.
Common questions
- Do you only work with Norwich businesses?
- No. Norwich, Great Yarmouth, King's Lynn, Cromer, Dereham, Thetford, Diss, Wymondham, Fakenham, the commuter villages — anywhere in Norfolk. The rule is within an hour of Norwich, because that's where local knowledge actually compounds.
- What if I'm in a niche you haven't worked with?
- The marketing mechanics — paid ads, conversion pages, qualifying forms, follow-up automation — are the same across most local service businesses. We learn your vocabulary, your seasonal pattern, and your competitors in the first week. If we don't think we can move the needle, we say so before you sign anything.
- How fast can leads start coming in?
- Two weeks is the standard. Week one is setup — landing page, tracking, ad accounts, qualifying form, SMS routing. Week two is launch and tune. Leads usually arrive in the second or third week.
- What if I already have an agency or a marketing person?
- Fine. We run alongside or audit what they're doing for free. If the existing setup is working, we'll tell you. If it isn't, you'll see specifically why on one page — what's wrong, what to change, in what order.
- Are you a limited company?
- Richard Cook trading as Cobble — sole trader, Norwich-based. UTR and ICO registration on request. Invoices issued from Cobble, paid by bank transfer.
- What happens if it doesn't work?
- Zero qualified leads in the first thirty days means a full refund of the management fee. After that, month-to-month with seven days' notice. No contract to break, no exit fee, no awkward conversation.
Pricing, in three lines
No tiered packages. No "request a quote" theatre.
- Lead generation £495 setup · £297/mo · £25 per qualified lead
- Websites From £495 setup · £49/mo · Cancel anytime
- AI automation From £79/mo · Setup from £195
Zero qualified leads in the first thirty days? Full refund of the management fee. Month-to-month after that, seven days' notice.
Free audit, no pitch
Tell us what you'd like more of — leads, bookings, enquiries — and we'll send back two or three specific things we'd change on your site or your ads this week. Reply within a few hours from a real human in Norwich.